When mapping for stakeholders, your internal teams should be one of the primary groups that you prioritise. Not the media.

Your people are the frontline of your brand. They are your ambassadors and can define your reputation.

They’re talking to your customers.

They’re using social media.

They’re talking to their friends and families.

They’re a credible source.

All internal comms should be written with the assumption that they may leak externally.

If you’d like support in mapping your stakeholders and preparing your comms for internal audiences, get in touch.

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