Your reputation is what people say
In a world of algorithms, deepfakes and misinformation, managing your reputation demands experts.

It’s never too early to protect your reputation. Don’t wait for a crisis to tell your story or answer engine optimisation and generative engine optimisation to lead the narrative.

With a network of trusted partners from legal professionals to social media, brand and creative strategists, we provide grounded, expert counsel to safeguard your personal and brand presence.

Emma Streets

founder & director
With 20 years of PR and reputation management experience, Emma has provided live crisis support and strategic counsel for C-suite leaders of £multi-million blue chip companies.

Her previous roles have spanned social media and influencer as well as traditional media engagement, internal communications and public affairs.

As well as building and leading teams in communications agencies, Emma spent several years in-house leading on reputation management for one of the UK’s largest delivery companies at a time of significant growth and public scrutiny.

Emma is a visiting lecturer at Leeds Beckett University and mentor for communications talent as well as collaborating with PR course leaders to shape future curriculums.

Working across industries as diverse as healthcare, tech, beauty, logistics, education, ecommerce and shipping, Emma has managed issues and crises affecting operations, technology and ultimately, people. She has an empathic pragmatic approach to reputation management, considering all elements of communications and their impact.

Services

Whether you’re a founder building your reputation or an established brand concerned about a potential issue, we offer strategic counsel based on decades of communications experience.

We generate strategies that deliver impact and consider all elements of your communications plan, both internal and external, to empower your decision-making and internal teams.

Actions speak louder than words, so we support your team to roll-out a communications programme that has risk management embedded from the outset.

A robust crisis protocol is essential for businesses in every industry today.

Working at the highest standards of professional confidence, we review all plans and operate at Board level to generate a workable protocol. If you don’t have an existing crisis and issues plan, we collaborate closely with your team to develop one.

We’ve been delivering crisis and media training since 2018. In that time, the world and media landscape has evolved massively. We take a social-first approach to training your teams of leaders, spokespeople and communications professionals to embed risk management and crisis best practice.

Our strategy includes recommendations for proactive communications to move forward. To enable our clients to access the best multi-channel expertise on the market, we collaborate with and can refer you to our network of trusted partners. This includes senior, award-winning experts such as:

Legal professionals that support on data and defamation issues
Cybersecurity specialists
Brand consultants
Social and influencer strategists
Digital marketing experts
Creative directors.

Emma is able to respond effectively to immediate media crises and manage the needs and expectations of senior leaders while also being able to look to the future and focus on media planning and coherent PR and marketing strategy.
Helen Barker, Head of Public Affairs at EVRi
During her time at previous agencies, Emma has directly advised and supported clients that have appeared on:

contact

To enquire about working with us, for media enquiries or representation, please contact us here.
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